Apollinaris taste Study 2008: Happy moments on the menu
Posted on June 26th, 2010 by adminThe current study Apollinaris taste – implemented by the Forsa Institute – provides detailed insights into the gastronomic pleasure and experience the world of the Germans. So a meal brought home more than half of the respondents particularly beautiful moments in everyday life: 59 percent say that they appreciate a meal at home especially.But the culinary delights from home is a trend: 51 percent enjoy a good meal in a restaurant, and 60 percent of Germans are eating away at least once a month. They spend an average of € 21.50 per person.
The current study
Apollinaris taste – implemented by the Forsa Institute – provides detailed insights into the gastronomic pleasure and experience the world of the Germans. So a meal brought home more than half of the respondents particularly beautiful moments in everyday life: 59 percent say that they appreciate a meal at home especially. But the culinary delights from home is a trend: 51 percent enjoy a good meal in a restaurant, and 60 percent of Germans are eating away at least once a month. They spend an average of € 21.50 per person.
Top marks for service
For almost all respondents fresh ingredients and preparation are essential to there having been good or well served. Only two percent of Germans were completely dissatisfied. Less difficult to show the Germans during the consultation in the restaurant: it is only for 40 percent of respondents in the selection of food and wine necessary.
German cuisine inspired
Home-style restaurants serving German cuisine lies in the popularity is still ahead: 80 percent of respondents prefer local specialties. Second place was taken by the Italian kitchen. Preferably, the food comes to 60 percent of respondents from each region.
's most popular drink in food: water
Good food tastes the Germans above all water consumed both with and without carbon dioxide.
Germany – Land of poets, thinkers and lovers
If you want to know where the lovers are at home, they are found more in Western than in Eastern Germany: In the old federal states put 48 percent of the value of food consumption, in contrast, only 38 percent new. Compared to last year, the proportion of “gourmet”, ie the people for whom food plays a major role in purchasing and the quality and pay less attention to the price by five percent. To the question “What makes for special moments in your life?” The subject of food is way ahead estimate that 59% of a good meal at home. Among these feel-good moments, such as time with family, traveling, or pursuing hobbies listed the food in your own four walls, the largest increase. As in the previous year is short of any third party, food should be cheap, especially.
Fruit and vegetables from the region preferred
The vast majority.
On behalf of Apollinaris
Conducted by the Forsa institute renowned for social research and statistical analysis, the taste study in the fourth year in a row. The taste Apollinaris study has established itself as a long-term trend barometer of the attitudes and preferences of German at dinner, and enjoy soft drinks. Interviewed 1,000 people nationwide were over 18 years in private households.
Apollinaris is represented by the mineral waters “Classci”, “medium” and “Silence” on the entire German market. Especially for fine dining, the very fine bubbles Apollinaris “Selection” and Apollinaris Silence in a winning bottle design are offered. Apollinaris is since 2006 a subsidiary of Coca-Cola Germany.
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